Survey: Austin high on most-desirable list
Austin Business Journal
Austin is among the top ten cities in the country viewed as most desireable for relocation, according to a recent study.
The study, "Talent Markets: The Importance of Location in the Competition for Human Capital," named Austin the sixth most desireable city for relocation out of more than 30 cities examined in the United States.
San Diego, San Francisco and New York were the top three most desireable cities for relocation in the study's survey, but the three least preferred cities also included New York at number one, along with Detroit and Los Angeles.
"Employers and governmental entities within a given region can play an important role in attracting new talent by promoting the unique advantages they offer to residents in concrete terms," says Allan Schweyer, president and executive director of the Human Capital Institute and co-author of the study. "Our study found that the 'brand,' or perception of a city, is a critical factor in the decision-making process for candidates. Therefore, cities and employers that understand, manage and promote their brands will be best positioned to attract and keep knowledge workers of all ages."
The study, also co-sponsored by Monster.com, found that people are hard to move once ensconsed in a community and that negative images of a city may have a stronger impact than the positive, Schweyer says.
All contents of this site © American City Business Journals Inc. All rights reserved.
